Calorie & Macro Calculator Funnel

What is the Calorie & Macro Calculator?

This calculator helps your audience discover exactly how many calories they need each day and how to split those calories between protein, carbs, and fats. It's personalized to their body metrics, activity level, and fitness goal.

Why it works: Everyone wants to know "how much should I eat?" This calculator answers that question with specific, actionable numbers.

Perfect for:

• Fitness coaches and personal trainers

• Nutritionists and dietitians

• Weight loss coaches

• Bodybuilding and physique coaches

• Health and wellness businesses

What Your Leads Experience

The calculator is a single-screen form with instant results.

The Form

Your lead enters their information:

• Unit preference — Toggle between Metric (kg/cm) or Imperial (lbs/in)

• Age — Required (15-100)

• Sex — Male or Female

• Weight — In their chosen unit

• Height — In their chosen unit

• Activity Level — 5 options from Sedentary to Extra Active

• Goal — Visual cards: Lose Fat, Maintain, or Build Muscle

Activity Level Options:

The Results

After clicking "Calculate My Macros", your lead sees:

Daily Calorie Target

• Large prominent number showing their target calories

• Goal badge (Fat Loss, Maintenance, or Muscle Gain)

• Shows how this differs from their TDEE

Macro Breakdown

• Protein grams and percentage

• Carbs grams and percentage

• Fats grams and percentage

• Visual representation showing the split

BMR & TDEE Info

• BMR (Basal Metabolic Rate) — calories burned at rest

• TDEE (Total Daily Energy Expenditure) — total daily burn

The Science Behind It

BMR Formula (Mifflin-St Jeor)

We use the most accurate BMR formula available:

For Men:

BMR = (10 × weight in kg) + (6.25 × height in cm) - (5 × age) + 5

For Women:

BMR = (10 × weight in kg) + (6.25 × height in cm) - (5 × age) - 161

TDEE Calculation

BMR × Activity Multiplier = TDEE

Calorie Adjustments by Goal

Macro Ratios by Goal

Converting to Grams

Protein (g) = (Calories × Protein %) / 4
Carbs (g) = (Calories × Carbs %) / 4
Fats (g) = (Calories × Fat %) / 9

Collecting Leads

After seeing their results, your lead can submit their contact information.

Contact Form Fields

What You Get (Lead Data)

For every lead, you capture:

Contact Information

• First name, last name, email, phone (based on your settings)

Full Calculation Results

• BMR (Basal Metabolic Rate)

• TDEE (maintenance calories)

• Target calories (adjusted for goal)

• Calorie adjustment (+/-)

• Selected goal

• Protein, carbs, and fats in grams

• Macro percentages

• Activity level

• Age, sex, weight, height

Tips for Success

1. Position as the Starting Point

Macro targets are just the beginning. Use this to lead into your meal planning services, nutrition coaching, or programs.

2. Send Results via Email

Set up an automatic email with the {{Results}} placeholder. Your leads get their complete macro breakdown delivered to their inbox.

3. Connect to Your Services

Someone selecting "Fat Loss" is a different lead than someone selecting "Muscle Gain." Tailor your follow-up accordingly.

4. Use the Activity Level Data

A "Sedentary" lead might be a great fit for a beginner fitness program. An "Extra Active" lead might need sports nutrition coaching.

Quick Reference

Have questions? Reach out to our support team!