Limiting Beliefs Quiz Funnel

Help your leads discover the core limiting belief holding them back with scenario-based questions.

Last updated 2 months ago

What is the Limiting Beliefs Quiz?

This quiz identifies your lead's dominant limiting belief pattern through 12 real-life scenarios. Instead of asking abstract questions, it presents situations and reveals how their inner critic responds — then matches them to an archetype that makes the results memorable and actionable.

Why it works: Scenario-based questions feel less like a test and more like self-reflection. The archetype format makes results shareable and creates natural conversation starters.

Perfect for:

  • Life coaches and mindset coaches

  • Therapists and counselors

  • Business coaches

  • Career coaches

  • Personal development coaches

  • NLP practitioners


What Your Leads Experience

The quiz presents one question per screen across 12 scenarios.

The Quiz Format

Each screen shows:

  • Progress bar with percentage

  • Question number ("Question X of 12")

  • A real-life scenario

  • 5 response options (representing different belief patterns)

Sample Scenario

"When a new opportunity shows up that feels exciting, your first thought is usually…"

Response

Underlying Belief

"What if I mess it up?"

Fear of Failure

"Who am I to do this?"

Imposter Syndrome

"What will people think if I fail?"

Fear of Rejection

"I probably don't have the time or money for this."

Scarcity Mindset

"This looks interesting. What is one small step I can take?"

Balanced Mindset

The 7 Belief Patterns

Belief Pattern

Archetype Name

Fear of Failure

The Protector

I'm Not Good Enough

The Inner Critic

Fear of Rejection

The People Pleaser

Imposter Syndrome

The Hidden Achiever

Scarcity Mindset

The Worrier

Need for Control/Perfectionism

The Controller

Balanced Mindset

The Grounded One


The Results

After completing all 12 questions, your lead sees:

Archetype Card

  • Large archetype name (e.g., "The Protector")

  • Underlying belief (e.g., "Fear of Failure")

  • Customizable description and insights

Score Breakdown Chart

  • Visual bar chart showing how often they selected each belief pattern

  • Helps them see the full picture, not just the dominant belief


How Scoring Works

  1. Count answers per belief pattern across all 12 questions

  2. Determine the dominant belief:

    • If "Balanced Mindset" ≥ 6 answers AND ≥ highest limiting belief → Result is Balanced

    • If any limiting belief ≥ 4 answers AND at least 1 more than Balanced → Result is that limiting belief

    • Otherwise → Result is Balanced

This prevents false positives — someone needs to consistently show a pattern to be matched with a limiting belief.


The 12 Scenarios

The quiz covers a range of situations that reveal limiting beliefs:

  1. A new exciting opportunity appears

  2. Receiving feedback (praise + one critique)

  3. Starting a meaningful project

  4. Getting a promotion or big client

  5. Comparing yourself to others

  6. Being asked for a favor when tired

  7. Making a visible mistake

  8. Thoughts about money and resources

  9. A friend seems distant

  10. Considering a bold career move

  11. Receiving praise for your work

  12. Plans changing at the last minute

Each scenario has 5 possible responses, one for each belief pattern plus the balanced response.


Collecting Leads

After seeing their results, your lead can submit their contact information.

Contact Form Fields

Field

Can be toggled

Can be required

First Name

Yes

Yes

Last Name

Yes

Yes

Email

Always shown

Always required

Phone

Yes

Yes


What You Get (Lead Data)

For every lead, you capture:

Contact Information

  • First name, last name, email, phone (based on your settings)

Complete Quiz Results

  • Dominant belief pattern

  • Archetype name

  • Full score breakdown (count for each belief pattern)

  • Shows whether they have a clear pattern or are more balanced


Tips for Success

1. Use Archetypes in Your Marketing

"Are you The Protector or The People Pleaser?" is more engaging than asking about limiting beliefs directly.

2. Customize the Result Descriptions

Use the funnel editor to add your own insights, recommendations, and calls to action for each archetype.

3. Create Archetype-Specific Follow-Ups

Someone who gets "The Controller" (perfectionism) needs different messaging than "The Worrier" (scarcity). Tailor your follow-up accordingly.

4. Send Results via Email

Set up an automatic email with the {{Results}} placeholder. Your leads get their archetype, belief pattern, and score breakdown in their inbox.

5. Celebrate the Balanced Ones Too

If someone gets "The Grounded One," acknowledge their healthy mindset while offering ways to maintain it.


Quick Reference

Feature

Details

Questions

12 scenario-based

Belief patterns

7 (6 limiting + 1 balanced)

Archetypes

7 matching archetypes

Response format

Radio cards (5 options)

Scoring

Count-based with thresholds

Integrations

MailerLite, Mailchimp, ConvertKit


Have questions? Reach out to our support team!