Lead Magnet Download Funnel

The simplest way to deliver PDFs, guides, and downloadable resources in exchange for contact information.

Last updated 2 months ago

What is the Lead Magnet Funnel?

The Lead Magnet funnel is a straightforward download funnel. There's no quiz or calculator — your leads simply enter their contact information and immediately get access to download your resource.

Why it works: Simple and direct. When you have a valuable resource (PDF guide, ebook, checklist, template), this is the fastest way to deliver it and capture leads.

Perfect for:

  • Any coach or consultant

  • Course creators

  • Bloggers and content creators

  • Anyone with a PDF guide, ebook, or template to share

What Your Leads Experience

Step 1: Enter Contact Information

Your lead sees your customized landing page with:

  • Your title and subtitle

  • Your logo (if uploaded)

  • Contact form fields (name, email, etc.)

Step 2: Download the Resource

After submitting their information, your lead sees:

  • Customizable result text (default: "Your Download is Ready!")

  • Download button

  • Clicking the button opens/downloads your file

What You Can Customize

Content Settings

Setting

Description

Download File URL

Link to your PDF, ebook, or resource

Download Button Text

What the button says (default: "Download Your Free Resource")

Result Text

Custom HTML content shown above the download button

Custom Result Text (HTML)

You can fully customize the message shown on the download page using HTML:

<h2>You're All Set!</h2>
<p>Your comprehensive guide to meal planning is ready for download.</p>
<p>Inside you'll discover:</p>
<ul>
  <li>7-day meal prep templates</li>
  <li>50+ healthy recipe ideas</li>
  <li>Grocery shopping checklists</li>
  <li>Time-saving batch cooking tips</li>
</ul>
<p><strong>Pro tip:</strong> Print the weekly planner and stick it on your fridge!</p>

Supported HTML elements:

  • <h1>, <h2>, <h3> — Headlines

  • <p> — Paragraphs

  • <ul>, <ol> — Lists

  • <strong> — Bold text

Contact Form Fields

Field

Can be toggled

Can be required

First Name

Yes

Yes

Last Name

Yes

Yes

Email

Always shown

Always required

Phone

Yes

Yes

What You Get (Lead Data)

For every lead, you capture:

Contact Information

  • First name, last name, email, phone (based on your settings)

Download Tracking

  • Whether they clicked the download button

  • Timestamp of download

Use Cases

PDF Guides

  • Meal planning guides

  • Workout programs

  • Business templates

  • How-to guides

Ebooks

  • Recipe collections

  • Industry reports

  • Comprehensive guides

Checklists

  • Goal-setting worksheets

  • Habit trackers

  • Preparation checklists

  • Audit templates

Templates

  • Spreadsheets

  • Planning documents

  • Design templates

  • Business templates

Video/Audio Access

  • Link to a private video

  • Podcast bonus episode

  • Training module access

File Hosting

Your download file can be hosted anywhere that provides a direct link:

  • Google Drive (set to "Anyone with the link")

  • Dropbox

  • Your website

  • Cloud storage services

The download button opens the link in a new tab.

Tips for Success

1. Make the Resource Valuable

The best lead magnets solve a specific problem. Quality matters — if your resource is amazing, they'll want more from you.

2. Use the Result Text to Build Excitement

Don't just say "download here." Use the custom result text to remind them what's inside and how to use it.

3. Connect Your Email Platform

Integrate with MailerLite, Mailchimp, or ConvertKit to automatically add these leads to your nurture sequence.

4. Follow Up

The download is just the beginning. Plan your email sequence to continue the relationship.

Quick Reference

Feature

Details

Funnel type

Simple download

Required settings

Download file URL

Customizable

Result text, button text

Result text

Supports HTML

File hosting

Any URL (Google Drive, Dropbox, etc.)

Integrations

MailerLite, Mailchimp, ConvertKit

Have questions? Reach out to our support team!